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M94A1917.TXT
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1994-10-24
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Document 1917
DOCN M94A1917
TI New conceptual formula for IEC methodology in social programs.
DT 9412
AU Sankaran D; Sankaran S; Meloot J; Ganesh R
SO Int Conf AIDS. 1994 Aug 7-12;10(1):421 (abstract no. PD0292). Unique
Identifier : AIDSLINE ICA10/94370658
AB OBJECTIVE: DESH has improvised the concepts
Information-Education-Communication (IEC) into newer and more
purpose-oriented concepts, namely Information-Awareness (IA),
Empowerment with Accountability (EA) and Collective Action (CA) METHODS:
Information by itself includes education and communication. However,
what it lacks in almost all developing countries, particularly among
women and youth, is empowerment with accountability. It is hypothesized
that collective action-CA among the participants can be sum average of
IA & EA. Therefore, the formula is CA = (IA + EA)/2. RESULTS: Following
is DESH's study of the same group of students, with same educational
aids and same educator. TABULAR DATA, SEE ABSTRACT VOLUME. DISCUSSION:
The said hypothesis is put to statistical test and found to
be--[(IA)60%+(EA)35%]/2 = (CA)50%. CONCLUSION: AIDS control programs
need to put in double the efforts to be directed to attitudinal change
through empowerment and accountability in order to bring about an
effective youth movement.
DE Acquired Immunodeficiency Syndrome/*PREVENTION & CONTROL/ TRANSMISSION
Adolescence Adult Communication Female Health Education/*METHODS
Human India Knowledge, Attitudes, Practice Life Style Male Power
(Psychology) *Social Responsibility MEETING ABSTRACT
SOURCE: National Library of Medicine. NOTICE: This material may be
protected by Copyright Law (Title 17, U.S.Code).